WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk/wheel, cycle or scoot) once a week for a month, they get rewarded with a badge. It’s that easy!

It’s simple to run and children love taking part. Each year, the collectable WOW badges are designed by pupils in our annual badge design competition. On average, WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates.

Here you can see 5S Eco ambassador quizzing the children on the initiative.